LISTEN FOR A CHANGE
Brand Deck, Brand & Content Strategy, Social Media Scheduling, Copywriting, Content Creation & Content Curation & Annual Analysis Report Packet.
Educate, inform and raise awareness to Listen for a Change’s mission of social justice storytelling, and promote monthly events & end of the year gala: A Night in Bold. Listen for a Change was making a big push into social media, and needed relevant & consistent content that spoke to their target audience.
Target current audience of bay area educators and social justice advocates seeking community. We recognized that Listen for a Change’s demographic was between the ages of 25-40 and a combination of people of color, LGBTQ and women. Our content promoted likes & shares with donation & ticket sales as a call to action.
WHY YOU SHOULD CARE
This was part of a successful integrated social campaign that included Instagram, Facebook & Mailchimp.
Social media campaign following brand guidelines & content strategy which includes: curated content, original graphics, event photography + more.
Digital marketing campaign pdf packet including summary and details for 2018 events + gala.