COAST LEAFLETTES

SERVICES

Creative Direction, Social Media Campaign Strategy, Brand Deck, Brand Strategy, Social Media Scheduling, Copywriting, Email Marketing, A/B Testing, Content Creation & Content Curation.

THE PROJECT

Develop, monitor and manage COAST’s social media. From initial account setup with organic & paid growth to creating original content, researching & curating content, strategizing timely posts to maximizing reach with B2B email campaigns & influencer outreach/partnerships. COAST was deliberate with its growth on Instagram, and experimented with content strategy that spoke with both B2B and B2C targeted audiences.

THE STRATEGY

Promote COAST’s new preroll called Leaflettes by developing a sound strategy that educates the target audience on its proprietary filters and precision-rolling technology and raise awareness on the brand’s consistent, smooth, and mindful cannabis experience.

The #thegoldenmoment campaign targeted specific buyer personas and encouraged consumers to share their experiences on social media. From our research, COAST’s demographic ranged between the ages of 25-50 and a combination of working professionals, medical users and creative consumers. Our content promoted likes & shares and encouraged B2B product purchases as a call to action via email campaigns.

WHY YOU SHOULD CARE

This was a successful two part 30/60/90 social media campaign that included Instagram, Facebook & cannabis email marketing platform.


INSTAGRAM CONTENT

Social media campaign following brand guidelines & content strategy which includes: curated content, original graphics + more.

COAST Leaflettes Instagram Campaign 1
COAST Leaflettes Instagram Campaign 2

Curated SPOTIFY Playlists

To elevate the consumer’s experience, we curated music playlists that were inspired by the four signature blends, enhancing the overall cannabis euphoria.

COAST Leaflettes Spotify Playlists