Creative Direction, Social Media Campaign Strategy, Brand Deck, Brand Strategy, Social Media Scheduling, Copywriting, Email Marketing, A/B Testing, Content Creation & Content Curation.
Develop, monitor and manage COAST’s social media. From initial account setup with organic & paid growth to creating original content, researching & curating content, strategizing timely posts to maximizing reach with B2B email campaigns & influencer outreach/partnerships. COAST was deliberate with its growth on Instagram, and experimented with content strategy that spoke with both B2B and B2C targeted audiences.
Promote COAST’s new preroll called Leaflettes by developing a sound strategy that educates the target audience on its proprietary filters and precision-rolling technology and raise awareness on the brand’s consistent, smooth, and mindful cannabis experience.
The #thegoldenmoment campaign targeted specific buyer personas and encouraged consumers to share their experiences on social media. From our research, COAST’s demographic ranged between the ages of 25-50 and a combination of working professionals, medical users and creative consumers. Our content promoted likes & shares and encouraged B2B product purchases as a call to action via email campaigns.
WHY YOU SHOULD CARE
This was a successful two part 30/60/90 social media campaign that included Instagram, Facebook & cannabis email marketing platform.
Social media campaign following brand guidelines & content strategy which includes: curated content, original graphics + more.
Curated SPOTIFY Playlists
To elevate the consumer’s experience, we curated music playlists that were inspired by the four signature blends, enhancing the overall cannabis euphoria.