ARTICLES & GOODS


THE PROJECT

“Join us for the journey. Announcing our very first collaboration in design with @steviesalle with a cause. Here is a mini film series in promotion of our limited edition design, the Cylinder Barrel Bag in Smooth Nappa Leather - A/G x SS - NO° 1. 5% of each sale of this style will be donated to @americancancersocietyon behalf of us and @steviesalle choice of charity.
Learn more — @articlegoods

SUCCESS

10x the sales,  26k reach in performance, Drive 6.2k lead traffic count to our website. 

The commercial clips added value and impact on the campaign. The limited edition design sold out of that bag within 7 days.

 It also attributes to other purchases of other styles that were promoted in the video during that time frame.

Articles & Goods Instagram Campaign 1
Articles & Goods Instagram Campaign 2

THE STRATEGY

We recognized there was an opportunity for Article & Goods to expand their brand story and promote their current products on their social media channels: Instagram & Facebook.  With video content, we planned to promote the client’s top sellers and announce their very first collaboration in design with Instagram influencer @steviesalle.

From mood boards, creative brief to conceptualization, project planning, campaign strategy, location scouting, filming and editing, the team and I were hands on with the whole project.  Ensuring the client was satisfied, happy and passionate with the outcome.

WHY YOU SHOULD CARE

 This was part of a successful integrated social campaign that included Instagram, Facebook & Ecommerce webstore.

Article & Goods is an independent brand offering premium leather goods without retail markup.

Article & Goods started off with trying to find high quality leather goods in the market at an accessible price point. After an endless search, we discovered there was a market for well made and well designed leather goods and not having to pay premium retail prices for it. This is the moment when Article & Goods was born.

Working with a small group of leather craftsmen in Guangzhou, China. These craftsmen have been in the trade for ten plus years in experience. All the products are handmade and crafted in small batches, paying close attention to the details.